Located at the South-East corner of the Iberian Peninsula, the city of Murcia has a historic centre that offers extensive shopping facilities, culture and a diverse cuisine. The landscape of the province is largely defined by the cultural heritage of the people who once occupied this region.

The Region of Murcia enjoys over 170 km of coastline from coves and small beaches to rocky shores and cliffs, including the beautiful Mar Menor lagoon with its shallow, crystal waters, separated from the Mediterranean Sea by La Manga. As well as unprotected shores with lashing seas, the Murcian coast offers small coves with calm, placid waters offering a variety of leisure opportunities and watersports including scuba-diving, sailing, water-skiing and jet skiing. There are also numerous places of interest to the naturalist, many of which are protected nature reserves with a numerous varieties of flora and fauna.

Investment in the road network in recent years, in particular the construction of new motorways, has enhanced links between the different towns within the region and with the rest of Spain.

The rail network, with the imminent incorporation of the high speed train (AVE) connecting Murcia with Madrid and the Valencia region, as well as a second international airport which is currently under construction, are two important elements of economic improvement for the area.

The Murcia region lies at the centre of the Spanish Mediterranean coastal arch; an area known as the Costa Cálida.